About Us
Building digital products around real human needs
Add Lemonade is a digital innovation studio developing AI-enabled products across health, care, accessibility, behaviour and human-system interaction. The studio focuses on practical tools that help people understand complex information, navigate fragmented systems and move forward with more clarity.
Why Add Lemonade Exists
Making complex systems easier to understand, access and navigate
Health, care and support systems can be difficult to navigate, especially when people are dealing with uncertainty, vulnerability or major life decisions.
Add Lemonade explores how digital products, applied AI and human-centred design can reduce friction, improve understanding and create clearer pathways through fragmented services.
The aim is not technology for its own sake, but practical tools that support real people, real needs and real-world adoption.
- Clearer access to health, care and support information
- AI-supported tools with responsible human oversight
- Products shaped around lived experience and accessibility
- Practical digital systems designed for real-world use
- Early-stage concepts built for funding, pilots and scale-up
Human-centred discovery
Understanding the people, contexts and real-world barriers behind each challenge before shaping a digital product.
Applied AI with purpose
Using AI where it can improve understanding, communication, coordination or access — not as a feature for its own sake.
Accessible product design
Creating tools that are clear, usable and supportive for people with different needs, abilities and confidence levels.
Practical routes to adoption
Designing products with pilots, funding, safeguarding, scale-up and real-world implementation in mind.
Studio Model
Built for ideas that need structure, clarity and momentum
Add Lemonade works where ideas are promising but complex. The studio helps shape early-stage concepts into clearer product directions, practical prototypes and fundable digital opportunities.
Concept shaping
Turning early ideas, lived experience and problem areas into clearer product propositions.
Prototype thinking
Designing practical digital tools that can be tested, explained and improved before scale-up.
Funding & pilot readiness
Structuring products so they can support conversations around grants, partnerships, pilots and implementation.
Care & Independent Living
EnMove, NaviCare and HFSA explore care access, home safety, support coordination and safer independent living.
Accessibility & Lived Experience
LEI, Tangent and Bikeables focus on inclusive design, underserved journeys, mobility, neurodiversity and participation.
Health Interpretation & Wellbeing
Kennis, Senecon and SmartBite explore clearer health information, healthy ageing, survivorship and personalised lifestyle support.
Resilience & Community Systems
Resilio explores how communities can coordinate, communicate and access critical information during disruption or crisis.
Product Ecosystem
Ideas shaped across care, health, mobility and resilience
Add Lemonade develops and explores a growing portfolio of digital product concepts, from care navigation and health interpretation to inclusive mobility, nutrition, home safety and community resilience. Each concept is shaped around practical use, clearer guidance and real-world impact.
The wider ecosystem includes both priority projects and earlier-stage ideas, giving Add Lemonade a flexible foundation for research, collaboration, funding applications and future product development.
Ready to shape a digital product with real-world impact?
Add Lemonade works with ideas, products and funding opportunities across health, accessibility, behaviour and applied AI.
