Privacy Policy
Last updated: 30 May 2026
Add Lemonade Limited respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use and protect personal information when you visit our website, contact us or interact with our services.
This policy applies to the website:
1. Who we are
Add Lemonade Limited is a digital innovation studio developing AI-enabled products across health, care, accessibility, behaviour and human-system interaction.
For the purposes of UK data protection law, Add Lemonade Limited is the data controller for personal data collected through this website.
Company: ADD LEMONADE LIMITED
Address: 12 Fishermans Avenue, Bournemouth, England, BH6 3SQ, United Kingdom
Email: bianca@addlemonade.co.uk
Website: https://addlemonade.co.uk
2. What personal data we collect
We may collect and process the following types of personal data:
Information you provide directly
When you contact us through the website, by email or by phone, we may collect:
- your name;
- your email address;
- your phone number;
- your organisation name, if provided;
- the subject of your enquiry;
- any message or information you choose to send us.
Please do not send medical information, health records, confidential patient information or other sensitive personal data through the website contact form unless we have specifically asked you to do so.
Information collected automatically
When you visit our website, we may collect limited technical information, such as:
- IP address;
- browser type and version;
- device information;
- pages visited;
- approximate location based on browser or analytics data;
- cookie preferences;
- website interaction and usage data.
This information is collected through cookies, analytics tools and website security technologies. More information is available in our Cookie Policy.
3. How we use your personal data
We use personal data for the following purposes:
- to respond to enquiries submitted through the website;
- to communicate with potential clients, collaborators, partners and funders;
- to discuss projects, pilots, research opportunities or partnerships;
- to manage our website and keep it secure;
- to understand how visitors use the website and improve user experience;
- to maintain records of communications where necessary;
- to comply with legal, regulatory or administrative obligations.
We do not use website contact form data for automated decision-making.
4. Lawful basis for processing
Under UK data protection law, we rely on one or more lawful bases depending on the context.
Legitimate interests
We may process your data where it is necessary for our legitimate interests, such as responding to enquiries, managing business communications, improving our website and developing collaboration opportunities.
Consent
We rely on consent where required, such as for non-essential cookies, analytics cookies or marketing-related technologies.
You can withdraw cookie consent at any time through the cookie settings available on our website.
Contract or steps before entering into a contract
If your enquiry relates to a potential project, collaboration or service relationship, we may process your information to take steps before entering into an agreement or to perform an agreement.
Legal obligation
We may process and retain certain information where required to comply with legal, tax, accounting or regulatory obligations.
5. Cookies and analytics
Our website uses cookies and similar technologies.
These may include functional cookies required for the website to work, analytics cookies to understand website usage and third-party technologies such as Google Analytics, Google reCAPTCHA, Google Maps and Google Fonts.
Non-essential cookies are only used where consent is required and has been provided.
For full details, please see our Cookie Policy:
https://addlemonade.co.uk/cookie-policy-uk/
6. Contact forms and enquiries
When you submit a contact form, we use the information you provide to respond to your enquiry.
Your message may be sent to us by email and may be stored within our website systems, hosting environment or email account.
We only use this information for communication, administration and follow-up related to your enquiry.
7. Who we share personal data with
We do not sell your personal data.
We may share limited personal data with trusted service providers who help us operate the website and communicate with you, including:
- website hosting providers;
- website maintenance and development providers;
- email and communication service providers;
- analytics providers;
- spam prevention and website security providers;
- professional advisers where necessary.
These providers are only given access to personal data where needed to provide their services.
Our website may also link to third-party platforms such as LinkedIn, Facebook, Google Maps or other external websites. If you click external links, those websites will process your data according to their own privacy policies.
8. International transfers
Some of the third-party services used on this website, such as Google services or other cloud-based platforms, may process data outside the United Kingdom.
Where personal data is transferred internationally, we rely on appropriate safeguards where required by law, such as adequacy regulations, standard contractual clauses or other lawful transfer mechanisms.
9. How long we keep personal data
We only keep personal data for as long as necessary.
Typical retention periods are:
- contact form enquiries: up to 24 months after the last meaningful communication;
- project, collaboration or business records: up to 6 years where required for legal, tax or contractual purposes;
- analytics data: retained according to the settings of the analytics platform and cookie consent tools;
- website security logs: retained only for as long as needed for security, troubleshooting and maintenance.
If information is no longer required, we will delete it or anonymise it where practical.
10. How we protect your data
We take reasonable technical and organisational measures to protect personal data, including:
- secure website hosting;
- SSL encryption;
- access controls;
- website security tools;
- spam protection;
- regular website maintenance;
- limiting access to personal information where appropriate.
No website or email system can be guaranteed to be completely secure. Please avoid sending highly sensitive information through the website contact form.
11. Your rights
Under UK data protection law, you have rights in relation to your personal data. These may include:
- the right to access personal data we hold about you;
- the right to request correction of inaccurate data;
- the right to request deletion of your data;
- the right to restrict processing;
- the right to object to processing;
- the right to data portability, where applicable;
- the right to withdraw consent where processing is based on consent.
To exercise your rights, please contact us using:
We may need to verify your identity before responding to certain requests.
12. Complaints
If you have concerns about how we handle your personal data, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK supervisory authority for data protection matters.
Information Commissioner’s Office
Website: https://ico.org.uk
13. Children’s privacy
This website is intended for general business, innovation, research and collaboration purposes. It is not directed at children and we do not knowingly collect personal data from children through the website.
14. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our website, services, technologies or legal obligations.
The latest version will always be available on this page.
